Alterna – The Science of Hair
March 31, 2009 by Bart Icles
Filed under Skin Care
We often refer to our hair as our crowning glory, and we spend a lot of time and effort to maintain its natural body, shine, smoothness, and color. But people say merely shampooing it is not enough – quite true.
One of the leading brands when it comes to luxury hair care products is Alterna Professional Haircare. It has created groundbreaking formulas that have set the industry standard in hair care like enzymetherapy – the science of skincare for hair. It has also repeatedly stayed ahead of the others through keeping up with technology and innovation, and by introducing revolutionary “firsts”. Alterna was the first hair care company to launch a collection of luxury hair care products in uniquely shaped bottles with rich and vibrant colors. It was also the first to use drug free hemp seed oil in its products, one of the most beneficial yet difficult ingredients to acquire.
The name Alterna has also been associated with innovation. The company has introduced advanced concepts such as enzymetherapy, color hold, age-control complex, nutrozyme complex, straight line complex, and the science of ten. Enzymetherapy is a technology present in every Alterna product that assists in the effective delivery of essential ingredients through providing enzymes required to help transform ingredients into a structure that can be easily absorbed. Color hold works with photozyme complex that provides the highest level of color protection. Their age-control complex incorporates three key ingredients (caviar extract – a rich source of Omega-3 fatty acids, vitamin C – a proven anti-oxidant, and cytokines that encourage microcirculation) that halt the visible signs of aging, resulting in more youthful-looking hair.
Nutrozyme complex addresses all of the primary factors responsible for hair loss. Their elasto complex formulated with moringa seed microproteins fortifies weakened sections of curls through supplying binding proteins to areas most prone to damage, resulting to stronger hair with improved elasticity. Their straight line complex is based on technology that delivers conditioning agents, radiance, and protection to hair. In 2006, Alterna introduced its “The Science of TEN” that combines the ten key elements from around the world that transforms ordinary hair to extraordinary hair.
Alterna offers 5 product lines to its customers: HEMP, CAVIAR, LIFE, LUXURY, and TEN. Their HEMP formulations are infused with certified organic botanicals that strengthen hair and supplement it with the needed nutrients to prevent damage before it happens. Caviar Anti-Aging is a complete line of products that addresses hair and skin that has been damaged by daily stress, environmental factors, chemical services, and premature aging. Their LIFE solutions brings together the strengths of eastern extracts with innovative technologies to successfully nourish hair that has specialized needs so it can be at its best. Alterna also lets its customers experience extravagance through its Luxury line that is formulated with white truffle extracts, one of the world’s richest sources of B vitamins. And inspired by enzymetherapy, TEN sets new standards in the field of advanced formulation and product performance.
Indeed, Alterna has taken imaginative leaps to give its customers the best in hair care, including those that they think what their customers want and those that their customers have never thought possible.
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