Cosmetics And Their Effect On Today’s Target Market
January 14, 2010 by Jerome Vang
Filed under Skin Care
Cosmetics covers a wide array of products. It can apply to make up, skin care products, or even eye wear. No matter how you look at it, they are a big part of the female world as we know it.
Today’s market advertises with beautiful women. They are slim with flawless features, supposedly made that way with the help with the item being advertised. This has had an adverse effect on the teen society.
These advertisements show girls getting flattering attention from males while looking flawless and beautiful. This type of image makes girls think the only way for them to get that kind of attention is for them to be beautiful. While it sells the product, it also lowers the self-esteem of the customer.
Teenagers are left feeling depressed due to this kind of advertisement. Most companies have cleaned up their act and stopped using this type of campaign. Some have not though. The individuals hired to perform in these commercials is the bigger problem.
Skin care products are a good example of this kind of marketing. Most, but not all, skin care products offered these days use celebrities or hired models to star in their commercial campaigns. Actors and models already have a bad reputation for being “made up” or airbrushed. Companies using them to get to the teen market just add salt to the wound. They are considered role models so if they look perfect, girls think they have to too.
This problem, though mostly seen in girls, is not exclusive to females. Males also suffer self-esteem issues. When they see ads like this, teens think they need to look perfect to in order to be happy. This is not the right message.
TV is not the only party guilty of this. Magazines and other periodicals are worse. Flipping through any fashion magazine, girls see their favorite celebrities, or models looking down right gorgeous.This is not a realistic picture.
Thankfully, there are some industries taking this problem into consideration with their product lines. Real individuals are being brought in. Models and actors are now taking a backseat. With these changes, the pressure is off for perfection is off.
The next time you’re flipping through your favorite fashion magazine, sneak a look at the cosmetics advertisements. If you have magazines from earlier than 1990, take a look at how the industry has changed. You will be greatly surprised.
Don’t waste your money on those products though because they don’t work. Fragrances For Men For such women the chances of them miscarrying or having an ectopic pregnancy after 40 are greatly increased. Overcoming the 12 hidden crises of working womenAre you a professional woman longing for a radical change?
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